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Entrepreneurial marketing is a hybrid concept of entrepreneurship and marketing defining business for future challenges. This study aims to examine the following two issues of entrepreneurial marketing concerning impact of perceived quality on customer delight: first, identifying entrepreneurial marketing factors of delight and customer perceived quality to develop the model; second, applying the aforesaid model to discriminate customer delight in categories of gender as male delight and female delight.

In this endeavour, the authors examined the data collected from survey of Indian mobile users. In total ten perceived quality predictor variables are used to measure customer delight. Further, for identifying the difference in male delight and female delight, discriminant analysis is used.

The conceptual and empirical vantage point of study provides a framework to entrepreneurs emphasizing on male and female customers distinctly during marketing.

The results are used to sketch the profile of male and female customer segment, and innovative applications are discussed for business success. Though proposed approach is limited to gender, mobile users still open the avenue for researchers to work on other demographic factors and product categories.

The theoretical underpinnings warrant practical applications of quality dimensions in telecom market for creation of customer delight. The present gender classification of customer delight will assist the entrepreneurs, intrapreneurs and product developers in developing the competitive business policy.

The classification of male and female delight suggests the female segment of Indian telecom market is socially important and as similar to the male segment.

The study is a novel assessment of customer delight on gender quality perception contributing the newly explored concept of entrepreneurial marketing.

This paper aims to explore surprising facets of consumer delight behavior. The study is the empirical juncture of three studies based on consumer survey on the Indian television market. Study 1 traces the existence of greenies in India among brownies prevailing around the globe by using the surprise-delight model. Study 2 is a pre-intervention research design confirming greenies preferences to television attributes such as screen technology, annual energy cost saving, screen resolution, screen size and free gifts. Study 3 signifies a price intervention design by allowing customers to include their preference by replacing the annual energy cost saving with price.

This paper is a harvest of studies based on discriminant analysis for identifying green and brown customers and a two-level conjoint analysis for identifying attributes contributing to green behavior.

The empirical generalization of a study comes out with unique findings of the greenies and brownies and their preference and attitude toward green attribution and substitution. A “preferential green shift” appeared as a vital output owing to knowledge–attitude–practice from these consecutive studies. This gap exists because of the price factor. The authors suggest the measures for improvement in product offering by targeting and positioning green products from the findings and the preferential green shift.

Future research may focus on other segments of products such as automobiles, i.e. cars. Despite the availability of the non-probabilistic sampling technique, the probabilistic sampling technique can be used. Finally, a larger sample size could have given a better generalization of results.

The gap in knowledge–attitude–practice was evident. This gap was caused by the presence of “price” concern. The study revealed that heavy consumer durable buyers are aware of the benefit of green, but the reality of price cannot be ignored and finally make a purchasing decision on the basis of price criteria. Hence price is recommended as another criterion to be considered in the technology acceptance models.

The purpose of this paper is to examine elder abuse (EA) tendency in the context of social integration and caregiver stress (CGS). Afterward, the attempt has been made to examine the role of mens rea or intention in the incidence of EA.

For examining the opinion on EA through the perspective of the elderly and caregiver, a questionnaire was developed using exploratory factor analysis and confirmatory factor analysis. Afterward, a z-test was used for analyzing the results obtained from the elderly and caregivers.

The results showed that in the context of EA, the opinion of caregivers differs from the elderly. This finding was attributed to the theory of ignorance. Based on this, the legal action for every incidence of EA was discouraged by seeking endorsement from the attachment theory especially for the EA incidences arising due to factors such as social isolation or CGS.

This research addresses the presence and non-presence of mens rea or intention in the incidence of EA. Future studies may be conducted by taking a sample from two more developed and developing economies. Moreover, based on the findings the recommended framework can be empirically examined by future researchers.

Understanding the study through the perspective of the caregiver may facilitate the academicians and practitioners in keeping the fabric of relationships stronger among the elderly and caregiver.

Based on the results obtained from the elderly and caregiver, this study proposes a conceptual framework for examining the EA through the lens of mens rea/intention of the caregiver. It is recommended that initiating legal action for every incidence of EA must be discouraged. However, the incidences such as physical abuse (assault), financial abuse, sexual abuse and alike for which the law itself assumes the presence of intention must not be exempted.

In the present era of modernization, the social group members interact with each other with selfish and unselfish intents. However, the unselfish means and ends build a long term relationship among people. On the other hand, selfish ends bud out unethical means such as abuses, violence and fights. The situation becomes tough when the same becomes evident among the family relationship and as a consequence the elderly are being treated unfairly. Out of such cases, some are reported and the majority of them remain unreported, which eventually becomes the cause of concern for the social welfare agencies. Thus, this paper aims to examine the elder abuse (EA) tendency in metro, non-metro and religious cities.

For this study, a mixed-method approach is used to develop survey instruments, validate findings using qualitative and quantitative data sources for better generalization of results. The present study explored and confirmed the related factors using exploratory factor analysis and confirmatory factor analysis for the establishment of a valid scale of EA. Further, the difference of perceptions among the elders for abuse across the metro, non-metro and religious cities was statistically checked using the ANOVA and post hoc techniques.

The present study identified the traces of EA and created a comprehensive understanding of it. The present study manifests the prevailing practices of EA in society by discussing the demerits of dependency and modernization. Moreover, the present study assesses the pervasiveness and the repercussion of dependency and the impact of modernization on EA followed by a discussion on how the victim elders may handle the situation. In the present study, a scale is developed to identify EA because of the dependency of the elderly and the modernization of society.

Some exclaiming thoughts such as the dependency of elders elevate the chances of EA on one side, while modernization of society hampers the social/family bonding leading to EA. The inconsistent development across the region has created modernization as a significant factor for EA. The level and depth of modernization across locations such as metro, non-metro and religious cities are the cause for varying degrees of EA. Based on the literature review, the present study has sensed the presence of EA in society at large by developing a scale for the aforesaid purpose.

The online shopping behavior is the outcome of the variety of attribution from product/ service offering to internet experience. The present study attempts to develop a complete product/service offering by exploring and examining the different combinations of online shopping attributes to provide the customized experience. Therefore, this study aims to fill the gap of customer desired experience and present scenario in online shopping behavior.

The exploration of attributes pertaining to online shopping behavior was done by seeking theoretical support from different technology adoption theories/models and the Delphi technique, exercised with active participants of online and offline shopping. The theoretical and experience shared attributes were devised and social desirability scale (SDS) was used for eliminating the social desirability bias. Further, the questionnaire was administered online and offline during mall intercept. The Conjoint analysis was used to investigate the relative importance and utilities of the attributes and its levels individually and compositely at different levels.

In the context, brand loyalty, online reputation management and Web interactivity were found most relavant followed by e-WOM, perceived risk and price. The specific levels of attributes such as taking consumer advice, search engine optimization (SEO), perception-based interactivity, consumer message boards, product risk and discount pricing were the crucial in motivating the customers for online shopping. This research affords the avenue for the marketers to motivate and delight consumers to retribalize by the way of “e-tribalizing.”

The current study was conducted in confined geographical locations and limited in sample size; thus, the issue of generalization may prevail, but forthcoming researchers may exercise the techniques with better probabilistic sampling technique. The mass customization of the website features by comparing attribute orientation of customers around websites was recommended with the third-party certification to reduce the consumers’ perceived risk during online shopping. Finally, the different levels, such as Facebook fan page in ORM and Everyday Low Price (EDLP) in pricing may be considered for the future research work.

The research studies on online shopping behavior with Web interactivity, e-WOM, perceived risk, brand loyalty, ORM and price using a decompositional technique are scant. This study persuades the customers to go for online shopping by putting them in the almost real-time purchasing scenario. The study confirmed the need of people to retribalize through e-tribalization by the way of customization for the masses in the context of online shopping.

Aging has detrimental effects on elders due to their physical health and financial hardship. Elders face neglect, insult and abuse in society due to causes related to physical health and financial issue from caregivers. This study aims to identify the measures of physical health and financial hardship and classifies elders under neglect, insult and abuse categories.

The propositions of existence and classifying elders under neglect, insult and abuse categories were tested by using discriminant analysis and their profiling was done by perceptual mapping technique.

The elder neglect category identified as a prominent category due to physical health while elder insult and abuse were caused by physical health and financial hardship both. The present study portrays the multi-dimensional facets related to elders’ ill-treatment. The elder’s ill-treatment categories were profiled to imply the measure of elevating elders’ dignity and care at a personal level and society at large.

This study classifies elders under neglect, insult and abuse categories. This classification may facilitate the medical practitioners, academicians and government and non-government social welfare agencies in understanding elder abuse with new perspectives.

The purpose of this paper is to show the benefits of bridging the gap between supply chain management (SCM) and political philosophy to challenge the underlying assumptions about SCM concepts and open doors to novel theory building.

A thought experiment is conducted to illustrate how the two philosophers Niccolò Machiavelli and Jürgen Habermas would tackle sustainability issues in coffee supply chains from a research perspective. The thought experiment is carried out using data from 30 semi-structured interviews with actors from the coffee industry. Supplementing the thought experiment with empirical insights allows for a deeper understanding of supply chain dynamics and how these are impacted by the application of the philosophical viewpoints.

The research stresses the importance of SCM scholars being aware of the underlying assumptions of their research, as these have a remarkable impact on theory building. A combination of empirical insights and philosophical understandings makes it possible to reflect on the underlying concepts of SCM, providing suggestions for reimagining SCM.

The contribution of the research is twofold. First, the paper presents an original view on SCM, as the thought experiment is introduced as an approach to better understand SCM concepts. By challenging the underlying assumptions with political philosophy, researchers will be better equipped to address grand challenges in the twenty-first century. Second, this is exemplified by the case study of the coffee supply chain, which provides the reader with insight into the dynamics of supply chains with prevalent power differences.

The purpose of this paper is to analyze research methodologies and publication trends across geographical regions in the field of supply chain innovation (SCI) and provide a discussion of future research in the SCI.

Using a content analysis approach, this paper investigates 26 years of SCI research based on a sample of 473 journal articles published in 77 peer-reviewed international journals.

There has been an increasing focus on empirical quantitative research design as compared to empirical qualitative, conceptual quantitative and conceptual qualitative designs in the field of SCI. Continued research interest in SCI from all parts of the world including North America, Europe and Asia illustrates the importance of SCI in the broader field of management.

The inclusion of a large number of journals provides greater confidence in the identified trends. However, as the top-tier journals publish only the most rigorous studies, considering all journals as equally weighted will give rise to a mixed pool of studies. Identifying trends from this mixed pool may provide more comprehensiveness at the cost of inclusion of non-core journals of the field.

The current study builds a holistic view of the methodological progress made so far in the field of SCI.

The purpose of this study is to draw lessons for logistics management in humanitarian disasters, using the earthquake in Haiti as a case study. In Haiti, there were problems with the logistical response. This study investigates the humanitarian logistics challenges faced by various stakeholders in Haiti during the disaster-relief operations.

In this exploratory case study, the central methodology used was data triangulation. Data triangulation involved interviews with respondents grouped into three categories, non-governmental organizations (NGOs), the military establishment and the governmental agencies. Prominence is given to the common themes expressed by each group. These common themes are then compared to the themes of other groups to identify opportunities and problems for future disaster relief operations.

The study indicates that there is a clear gap in terms of how the humanitarian efforts were coordinated between different actors. Lack of civil–military cooperation and coordination was one of the findings from the interviews, and many of the resources and initiatives were overlapping or redundant. Timeliness and efficiency need to be at the forefront of all planning and would result in more saved lives and reduced human suffering. The key goal of humanitarian logistics stipulates is to form connections and relationships, which was well illustrated through the informants' interviews. It was found that organizing different stakeholders/actors to work together by sharing processes and distribution channels demands a vision that goes beyond logistics management. Government agencies, the military establishment, NGOs, locals and victims need to collaborate to create a synergy in generating solutions that are tailored to the shock of the disaster in the first place.

The current study relies on a single case study approach as disaster scenarios are unique in terms of their impact, magnitude, timing and location. Despite these limitations, this study provides a detailed account of the logistical challenges in dealing with the disaster that took place in Haiti. The logistics-related lessons learned from this case study should be carefully applied in other settings, taken into consideration contextual differences.

One important aspect of measuring efficiency for any commercial logistics system is key performance indicators (KPIs) that indicate how well the firm is doing in managing its inbound and outbound operations. From a practical standpoint, the Haiti case raised a challenging concern with regard to how to measure the performance of humanitarian disaster logistics. This is a starting point to understand the dynamics of disaster system efficiency and logistics interplay and offers a few lessons to improve the resource availability in the case of future emergencies.

This study lays the groundwork for future researchers to explore and debrief on the topic once disaster relief draws to a close and time has allowed logisticians and relief workers to analyze the response mechanisms used in disasters.

Coronavirus Disease 2019 (COVID-19) is a pandemic with unique regional logistics management (RLM) challenges to respond to the chaos created by the crisis and to restore normality for operations and supply chains in home nations. The purpose of this article is to explore RLM in times of crisis from the perspective of public authorities responsible for combating the COVID-19 pandemic. The article also discusses the significance of crisis-driven RLM for humanitarian logistics and supply chain (HLSC) management.

Grounded on an inductive case study logic and guided by a constructivist perspective, this research involves semi-structured interviews with 15 managers and strategists responsible for the RLM of COVID-19 to capture lessons learnt so far from mitigating the transmission and spread of COVID-19. Underpinning the research is a conceptual RLM model premised on coordination, communication, and containment mechanisms (the 3Cs of crisis-driven logistics), as crisis response.

The study finds that the triggering of regional logistics in times of crisis for the COVID-19 case involves taskforce teams with centralisation for crisis readiness, information infrastructure with digitalisation for crisis protocols, and capacity calculations with orchestration for crisis scenarios. The study also finds that navigating the challenges for the 3Cs of crisis-driven logistics entails forward-thinking leadership for culture-based commitments, first-hand clarity for compliance-based campaigns, and far-reaching solidarity for compassion-based contributions.

This article addresses the gap in knowledge on RLM and potential priorities that underpin crisis-driven RLM strategies for HLSCs. The research is original in its argument for regional perspectives on logistics strategies that contribute to the “viability” and “integrity” of HLSCs. The research also uniquely focuses on RLM in times of crisis and proposes a conceptual RLM model of strategies for enhancing HLSCs.